Zoodles is proud to announce the release of a major new feature, ad-blocking! With Zoodles ad-blocking enabled, children will no longer be exposed to ads within the Zoodles browser.
Since the founding of the company we have heard over and over again from parents that the advertising their children are subjected to results in parents being less comfortable putting their children online. As a parent I feel the same way and I have personally found many of the ads that are displayed on sites for children not only annoying, but in some cases disturbing. Here are a few examples of ads that we have found on sites for children:
Just look at this Nissan ad we found on a popular gaming site! Do they really think 7 year olds are interested in cash back on a sedan?

What parent wants their child playing a game described as “Action Shooter Meets Gang Themed MMO”… much less even looking at the ad!:

And finally, here is an ad I am happy that my daughter will now never see again - Hugh Hefner with partially dressed women promoting a video game! Not the example I want to set for my 5 year old daughter!

I am happy to state that all of these ads will be blocked by the new and improved Zoodles browser!
Blocking advertising from children will also result in their ability to better concentrate on the games and activities they are trying to perform. A child who is playing a challenging math game won’t have to waste working memory on the giant flashing advertisement next to the game, they will be able to use all their cognitive abilities on learning!
Below is an image that shows the difference the Zoodles ad-blocker can make. The screen shot on the left shows a game from Nick Jr. with all the advertisements highlighted in red while the screen shot on the right shows the same game with the Zoodles ad-blocking enabled. Notice all the sections of the screenshot on the right that are highlighted green… these are where the ads used to be. For those you counting, yes if you counted correctly… there were 8 ads on the original page!

Here is another game for children showing the before and after effects of Zoodles blocking ads targeted to children.

With over 18 advertisements targeted to children in the above screen shot you can really see the effect of removing ads from the child’s experience.
I want to thank the entire team for working hard on building this new Premium Feature, especially Michael on our engineering team! Every family who signs-up for Zoodles will get a free trial of the Zoodles Premium Membership and they can test this feature out for themselves. For any of you parents out there that find ads still showing up in Zoodles, just let us know and we will hunt them down and find a way to block them!
So if you hate advertisements targeted toward children be sure to tell your friends about Zoodles and how we block advertisements from kids!











