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Get Zoodles at your local library!

Thursday, September 2nd, 2010

Zgisk_sealoodles recently won an award from the American Library Association for making Great Interactive Software for Kids.  This got us thinking… why not put Zoodles in libraries?

Kids spend a lot of times in libraries, especially after school when they’ve got a whole afternoon to burn before Mom or Dad gets home.  Why not give them a safe, fun learning alternative at the library too?

library Kids who don’t have computers at home will finally have access to all the great educational content that Zoodles has waiting for them, and parents can feel safe knowing that their kids are on a site they trust.

With these thoughts in mind, Zoodles is partnering with families and librarians nationwide to give kids a fun after-school learning activity at their local library.

To do this, we’re going to need your help.

As most of you know, we’re an insanely small team, so if you want Zoodles at your library, we’re asking that you serve as our spokesperson.  Talk to your friendly local librarian and tell them why Zoodles would be great for your community.

If you need some talking points, print out the flyer below and bring it along.  On the bottom of the flyer, there’s a small form that you can scan or mail back to us once Zoodles is set up at your library.  If we get a form back from you, both you and your participating library will get a year of free Premium!

Click here to get your flyer (and entry form)
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We have no idea if this will work, but hey, let’s find out.  If you love Zoodles, maybe your library will too.

We think Shrek can do more for your children than sell Happy Meals

Tuesday, June 29th, 2010
Contributed by Dave Young Director of Product Design

Contributed by Dave Young, Zoodles Director of Product Design

The characters that children love are powerful tools able to incite both positive and negative behavioral patterns in children. It isn’t hard to find examples of how cartoon characters can undermine a parent’s authority in deciding how to raise their children.  However the interests of the businesses that create this content and the families that consume it don’t have to be at odds.

It’s easy to understand the motives of each group at a high level. Content creators want to entertain your children so that they can influence your consumer habits, while Parents want to raise children that are happy, healthy, and smart.

Between these lines there is great opportunity to align the interests of both parties. The company that aligns itself with the interests of parents is the better company.

Raising happy children:

Everyone is thrilled to be working together to help parents raise happy children. If a character makes a child happy, the parent is happy and will buy branded merchandise which makes the company happy. For this reason there’s a ton companies out there competing to entertain your children. We should recognize this as an opportunity for parents to expect more from these brands and be more selective over which characters they allow into their homes.

Raising healthy children:

It’s really hard for busy parents to raise healthy children and frustrating when their efforts are at odds with some of the branded characters their children love.  The content creators, in the effort to get better brand exposure, are inadvertently harming your children by associating their brands with foods that lead to serious health problems such as obesity and diabetes.

This has been popping up a  lot in the news lately:

The Center for Science in the Public Interest (CSPI) is threatening to sue McDonald’s if they don’t stop distributing Happy Meal toys within 30 days. CSPI claims the use of Happy Meal toys is illegal and predatory and lures kids into unhealthy eating habits.

“McDonald’s is the stranger in the playground handing out candy to children. McDonald’s use of toys undercuts parental authority and exploits young children’s developmental immaturity — all this to induce children to prefer foods that may harm their health. It’s a creepy and predatory practice that warrants an injunction,” stated CSPI litigation director Stephen Gardner in a letter to McDonald’s CEO.

The findings, reported online June 21 in Pediatrics, reflect on the food preferences of 4- to 6-year-old boys and girls who found foods tastier when the packaging bore the likenesses of beloved TV and movie characters.

“So the priority should be first to get these characters off of unhealthy foods,” she added. “And then as a goal ultimately to get them actually put on the packaging for healthy foods. But first we have to focus on dealing with the unhealthy options, because I don’t think slapping them on healthy foods while they’re still on unhealthy foods is going to work.”

http://health.usnews.com/health-news/diet-fitness/diet/articles/2010/06/21/cartoon-characters-sell-kids-on-unhealthy-foods.html

Raising smart children:

Unfortunately both parents and teachers face some really tough challenges in these economic times. Budgets are being cut left and right in our schools and at home.

Zoodles is working really hard on a very creative solution that aligns the interests of content creators with those of parents and teachers. Content creators are a bit ahead of the curve trying to market the brands you buy offline by providing free games online (eg. Dora The Explorer Games, Blues Clues Games, Sid the Science Kids Games, Curious George Games, Lego Games etc etc). The internet is a great place for these brands to market themselves because parents and teachers have come to accept that while TV “rots the brain” computers offer new interactive educational opportunities.

However, parents and teachers need a solution that doesn’t require their constant supervision. They’re afraid of their children accidentally deleting files or navigating to content that’s inappropriate or too advanced for them to play independently. They’re afraid of these things because they happen all the time.  Internet Explorer, Firefox, Safari, and Chrome are all designed for adults and are too complicated for children to use on their own.  Parents can’t Google to find the best games for their children because Google’s search engine doesn’t understand the ways in which their child is currently developing or the implications of their child’s special needs. Google doesn’t know how to rank search results for your child based on the state and national educational standards. Even when parents leave their children alone on reputable childrens sites, their children are exposed to images and video advertisements for Viagra, the Playboy Bunnies, and violent video games that, thanks to these advertisements, are only a click away.

This is the reason why Mark Williamson founded Zoodles, and we have something really great to offer. Our service is designed to be simple and easy to use for both parents and children. All parents have to do is enter in their child’s birthdate and we help you select the best content for their age, making sure that all the games they play are both fun and educational.  As your child gets older, Zoodles adjusts the games we recommend to them to help them develop the skills that they are currently learning. We have an educational team that helps us select the best of Nick Jr Games, PBS Kids Games, Disney Games, and National Geographic Kids Games. We also have games from some sites you probably haven’t thought to visit before, including the best of NASA Kids Games, StarFall Games, American Girl Games, Fact Monster Games, Nobel Prize Educational Kids Games etc etc  (the list goes on and on).

Kids are happy because they are having fun. Parents are happy because their children are learning while playing independently. Content providers have the opportunity to build stronger relationships with young families. Best of all, everything I just mentioned is free!   :D

Zoodles also offers some great premium features for parents that want to have a more proactive role in their child’s development.  We help parents block ads, set time limits, adjust violence filters, and block the brands they might be getting sick of (eg Barney Games).  Parents can even choose to promote educational subjects to help their child spend more time playing fun math games or fun reading games.

Parents and Teachers are excited that they can now review the educational merits of the games and brands that are available online. Content providers for the first time are able to quickly identify what skill sets their target demographic needs help learning and quickly assess the strengths and weaknesses of their competition in that space.

We think Shrek can do a lot more for your children than sell Happy Meals.

There’s a huge opportunity ahead of us for brands to align with the interests of both parents and teachers. With so many brands to choose from, parents should have more control over which brands they welcome into their home, based on the quality of content coming from these characters.

One Month Ago, We Moved to Mountain View.
(We Were in Palo Alto Before, If You Didn’t Know.)

Wednesday, May 26th, 2010

Well, we’ve been a little bashful about sharing pictures of our new office, but now that we’ve had some time to clean it up and hide the power tools, we’re ready to share!

Let’s start from the very beginning…

Before finding our dream home in Mountain View, we spent a LONG time looking at other places…
Office attempt

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… but none of them felt quite right.

Then we met 655 West Evelyn.

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When we first walked in, we knew we had a project on our hands…

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…but something about it just felt right.  So we talked, and we talked…

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…and we decided to move in.

We proceeded to pick out paint colors, measure walls, and strip out wires…

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…until the work was done.

And one month later, here we are, in our brand spankin’ presentable new office!

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Relaxation Station

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It’s hard to believe that it’s already been a month, but living in Mountain View has been incredible so far. Between the Subway across the street and the two hundred Thai restaurants along Castro, we couldn’t ask for a better place to be!

The location is especially superb because of its ridiculous proximity to Caltrain.  There it is, right outside our window.

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Our beverages of choice have remained largely the same…

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As have our spirits…

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And our sense of humor…

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In the end, we’re just glad that the world can finally share in the fruits of our labour.

But please don’t be deceived — moving wasn’t all a breeze.  As most of you know, moving can be a difficult transition for anyone in their lives.

For Zoodles, the move induced a Coke Zero drought that was extremely hard on all of us – Mark in particular.

He can be seen here drinking Diet Coke, a beverage that signifies struggle.

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Luckily, we have now equipped ourselves with enough Coke Zero to last us a lifetime.  So the Zoodles team will soldier on, once in Palo Alto and now in Mountain View, working hard for families everywhere — and thanks to Coke Zero — making Zoodles all that it can be.

Welcome to Zoodles…

Wednesday, May 12th, 2010

While Zoodles has been available for about year, today is a bit of a coming out party for us.  We have spent the last year largely “under the radar” working incredibly hard to build a great experience for children and parents.  We’ve been very lucky to have passionate parents who’ve taken the time to not only give us feedback on our product, but even bring their children into our offices and help us better understand how to make Zoodles better for kids!  This feedback has led us to develop many of the unique features we have today, such as:

  • Educational controls that allow parents to promote specific subjects (e.g. – Math or Reading) to their child
  • A violence filter that allows parents to control the amount of violence they are comfortable exposing their children to online
  • Our unique child interface that adapts to a child’s age and cognitive abilities

There are dozens of other changes we’ve made based on user feedback — in fact, in the last year, we’ve updated the service more than 250 times!

All of these iterations have brought us to the point where we are ready to “officially” announce the product and begin marketing Zoodles more broadly.  We are also excited to announce that we have been working with the great folks at Harrison Metal.  Michael & Erik from Harrison Metal have been great partners, and our new financing provides us the opportunity to accelerate user growth and hire more great engineers!

Finally, I want to thank our users for all the feedback that has helped shape our product.  Last year I noted that Zoodles won a prestigious NAPPA Gold Award and today I am excited to share that we have recently won two additional awards:

We have many exciting updates in the works, but there’s really no reason to wait… go ahead and get all of your relatives 8 years old and younger to try Zoodles.  I am certain they will have a lot of fun, and their parents will love it as well!

Mark
CEO & Co-founder

Calling all teachers!

Tuesday, February 16th, 2010

Are you a teacher who’s tried to use Zoodles?  Whether your school has SmartBoards and computer labs, or nothing at all, Zoodles is interested in hearing about your experiences using Zoodles in the classroom.

1877_255Teachers today have interesting ways of using Zoodles – whether it’s playing games as a class on the Promethean board, or setting up multiple student accounts in the lab – one per grade – we’ve been fascinated by all the ways that teachers have adapted Zoodles to meet their needs.

With that said, we’d really love to make Zoodles something that adapts to you, rather than the other way around.  So if you or anyone you know is a teacher who’s interested in giving Zoodles feedback, send us an email at feedback [AT] zoodles DOT com, and we’ll work with you to set up a 20 – 30 minute call.  In exchange for your time and good will, we’d be happy to give your school a year of Zoodles Premium in return.

Thanks so much, and we hope to be talking with you soon!

American Girl Review

Monday, February 1st, 2010
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Contributed by Debbie H. Zoodles Education Team

In the process of working for Zoodles in the past ten months, I’ve encountered a wide array of different games for children. Every so often, games will pop off the page and become part of your daily conversation. Most recently, I have been really excited and consumed by the American Girls games. They are designed with a function that meets the needs of learners: they teach facts about the United States and world cultures. In addition, the design meets the needs of children in ways that are fun — I find the games engaging at my age, and I have no doubt that I would have also enjoyed them as a child playing on Zoodles.

amgirlThe foundation of the games are the different American Girls, each of whom hosts games that uniquely suit her personality, background and culture. By creating three-dimensional representations of different types of girls, Zoodles players will be able to identify with the different American Girls characters. American Girls doesn’t reinvent the wheel- they redesign it in a way that is purposeful and unique.

2359_255In “Kit’s Railway Adventure,” girls are able to see the United States from the perspective of early settlers. Through a series of visits across the country, Zoodles players are exposed to early colonial history.

samIn “Samantha’s Scavenger Hunt,” your child learns about United States history and culture by going on a scavenger hunt with Samantha in 1904, New York. Concepts of early times are taught in fun ways- only second to visiting Jamestown and Williamsberg!

wordIt’s also encouraging to see that the American Girls site also acknowledges immigration and girls from all over the world. For example, in “Rebecca’s World Word Search” children play their favorite word search games, but are exposed to new, sophisticated words about Russian culture.

russianLikewise, in “Rebecca’s Russian Doll Mix-up,” children can play their favorite matching game but learn about a new culture at the same time.

joIn “Josefina’s Santa Fe Market Adventure,” Zoodles players learn about economics and the roles of buyers and sellers, as well as basic Spanish language vocabulary by going on an adventure looking for goods at the Market.

If your child ends up on the American Girls site, you will be in good hands. We look forward to hearing what your child thinks of the new games on Zoodles!

Gain more control with Zoodles violence filtering

Thursday, January 28th, 2010

We’ve been proud of features in the past, but the latest feature we’re here to announce truly breaks new ground:  Zoodles violence filtering.

Here’s how it works:

1)  You read how we rate the games.

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2)  You choose what rating level is right for your child.

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3) We take care of the rest.

Zoodles will only include games in your child’s Toybox that respect your settings.

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Why we built it

If you do a Google search for “violence filter,” you’ll quickly realize what a huge need there’s been for something like this.  A combination of all the filters out there will probably get you something that filters gambling sites, pornography, adware, pop-ups, chatrooms, and even social networking sites like Facebook and Myspace.  All this and more, but not violence.  And even if, after hours of searching, you found one, it would predictably be just like the others – essentially a big on-off switch.  With issues like gambling and pornography, an on-off switch probably makes sense.  But with violence, there are wildly varying opinions on what’s appropriate and what’s not appropriate for children of different ages.

It comes down to this.  Parents have preferences when it comes to the media that their children consume, whether it’s their book at bedtime, the show on TV, or their favorite site online.  When it comes to movies, parents have no choice but to rely on the G-PG-PG-13 rating system developed by the Motion Picture Association.  It’s not great, but it’s something.  It’s a universal standard that all shows and movies are held accountable to.

There’s no equivalent universal rating system for your child’s media content online.  So how can a parent feel confident that their children are safe? The answer is, they don’t.  They let their kids go online, but with the deep, nagging fear (only worsening as their kids grow older) that something will slip through -  that new content will be put on the site, or that their kids will wander somewhere new, somewhere they don’t belong.  Even the parents who do their fair share of homework screening sites ultimately have to take a leap of faith about what brands they can trust, and can only hope that they live up to their kid-friendly promises.

Here at Zoodles we’ve taken it upon ourselves to be the place online you can trust.  Any time we add content to Zoodles, we take into consideration its educational value, its entertainment value, and its appropriateness for children.  But even a team of thousands would fall short in knowing your child as well as you do.  Parents know best.  That’s why we not only pre-screen all our content and restrict your child to these pre-approved sites, but we give you sublime control over what parts of this content make it through to your child.  The violence filter is one more step in this direction.  The way it’s been designed is simple:  We tell you how we rate the games, and you choose what rating level you think is appropriate for your child.  We take care of the rest.

To try the violence filter out for yourself, visit the Parent Dashboard under Education and Parental Controls. As always, let us know what you think!

Introducing new members of the Education Team!

Monday, January 25th, 2010

We’re happy to welcome two new members to the Zoodles Education Team, Jason and Yaa!  Content is king in the Zoodles world, and the Education Team is our front line in ensuring that the games on Zoodles are the best of the best.  Whether your family uses Zoodles for entertainment, education, or both combined, it’s the quality of our team and the strength of their experience that makes Zoodles the go-to web destination for parents and children alike.  We’re very proud to have Jason and Yaa join our team, and we look forward to getting the games they’ve reviewed in front of kids everywhere!

JasonAzicriJason Azicri holds a BA in Psychology from the University of Central Florida and an MA in Counseling Psychology from Santa Clara University. Jason was a Special Needs Health and Health teacher in Miami before relocating to CA. He also co-created an educational film series called Adina’s Deck because he believes young people need more empowering messages and positive portrayals of young teens in film and television. Jason sees Zoodles as another opportunity to further help bring great educational content to kids. He currently also counsels at two high schools and continues to write screenplays.

Photo 2Yaa Cuguano has a lifelong interest in how learning can be tailored to learners in order to provide them with effective learning experiences and environments.  She is also interested in second and third language learning and inquiry based learning.  She is currently pursuing a master’s degree at Stanford’s School of Education with a specialization in Learning Design and Technology.  She is excited to be a part of the Education Team and contribute to the great work being done at Zoodles.

Kids on the computer all day? Set time limits with Zoodles!

Wednesday, January 20th, 2010

In an earlier post, we talked about all the ways that parents set screen time limits at home.  Whether they’re using the DVR to dole out episodes of Dora, or printing out sticker charts to make their kids play outside, different parents have different ways of handling their desire to limit the amount of media their children consume.

Introducing the Zoodles Play Timer!

That is why we’re pleased to present the Zoodles Play Timer,  a new feature that will help parents set the time limits they want, without the hassle of maintaining them or explaining and reexplaining them to their ever-desirous kids.

Picture 20With the Zoodles play timer, you can limit your child’s time online without having to constantly step in and feel like the bad guy.  Zoodles does all the negotiating for you – as soon as your child’s time on Zoodles runs out, a big blue clock will appear signaling their time is up.  The browser stays locked in full-screen mode, so your child can’t wander somewhere else online or click around on the computer.  After a minute or so, they’ll be brought back to the original family log-in screen, so the brother or sister who’s been patiently waiting in the wings can get a turn!

Of course, no kid likes to be cut off cold turkey, so we’ve built in some friendly purple reminders that time is winding down.   Picture 24With 10 minute, 5 minute, and 2 minute warnings, Zoodles eases your child off the computer and on to a new activity without the tantrum.  The wind-down process is important for every child to learn, and all parents know how painful this process can be if it’s not done artfully!

Picture 25You can set time limits in half hour increments anywhere from half an hour a day to 8 hours a day, and you can set them differently based on whether it’s a weekday, or a weekend.  What’s more, each of your children have their own unique play timer settings, so you can limit them differently based on their individual play patterns!

We hope that you’ll enjoy this new feature, and all the ways that it strives to make your life easier!  As always, please let us know what you think once you’ve gotten a chance to try it out!

Zoodles in Vegas!

Thursday, January 14th, 2010

KidsAtPlayI spent a large part of last week at the Consumer Electronics Show (CES) in Las Vegas.  While I love gadgets and new technology, I was drawn to CES this year by the Kids@Play conference held at CES.  I had the pleasure of speaking on a panel about internet safety for children and to demo Zoodles.  The panel and demo went very well, but the thing I came back from CES most excited about is all the enabling technologies that are going to improve the lives of children around the world!

Tablet computers, 3-D display technologies and touch screen interfaces are just a few of the technologies at the show that can be used to create compelling educational experiences.    I am looking forward to all the innovation that will come in the near future and excited to be part of a company that is trying to create those compelling experiences for children and parents.

Best,

Mark